Catalog Search Results
Author
Description
"The success or failure of a nonprofit depends on its ability to solicit donations from individuals, companies, and institutions. This book offers advice and stories from over 50 experienced fundraisers, foundation staffers, journalists, and more. It explains how to make a fundraising plan, work with individual donors, solicit grants from foundations and corporations, and much more. This book also provides creative grassroots strategies and dozens...
Author
Description
"Fundraising for Social Change is one of the most widely used books on fundraising in the U.S. This, the sixth edition, is thoroughly revised and updated. It includes hands-on, practical strategies and accessible techniques for both practitioners and activists who want their organizations to grow and thrive. It includes a broad range of topics that have made the book a classic, such as asking for money, planning and conducting major gifts campaigns,...
Author
Description
A detailed, step-by-step guide, Publicity for Nonprofits doesn't just explain why publicity is important - it shows how to use cost-effective publicity plans and tactics to reach fundraising goals, educate and influence consumers, and recruit employees and volunteers. Learn from fascinating case studies, detailed instructions, and a rich array of publicity tools and tactics designed to help nonprofit organizations understand: The importance of messages...
Author
Description
Publisher's description: In 1978, Paul Newman and A. E. Hotchner decided that rather than just distribute Paul's own salad dressing at Christmas to neighbors, they would offer it to a few local stores. Freewheeling, irreverent entrepreneurs, they conceived of their venture as a great way to poke fun at the mundane method of traditional marketing. Much to their surprise, the dressing was enthusiastically received. What had started as a lark quickly...
Author
Description
The task of building a nonprofit board involves more than just filling spaces at the board table. It requires being strategic about identifying and cultivating potential candidates so that the board will not be caught off guard when the time comes to elect new members — or when a pivotal board member suddenly departs. The Board building cycle also does not end with recruitment, but continues with creating and sustaining a culture of learning, engagement,...