How to get on podcasts : cultivate your following, strengthen your message, and grow as a thought leader through podcast guesting
(Book)
Author
Published
[New York] : McGraw-Hill Education, 2024.
Physical Desc
xxviii, 187 pages ; 24 cm.
Status
Description
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Location | Call Number | Status |
---|---|---|
Security Public Library - NONFICTION | 791.46 GLOGO | On Shelf |
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More Details
Published
[New York] : McGraw-Hill Education, 2024.
Format
Book
Language
English
Notes
General Note
Includes index.
Description
How to leverage podcast guesting to elevate yourself as a thought leader, generate more revenue, and promote your business, all for little to no cost. The explosion of social media, AI-enabled online advertising, and the overall cacophony of the internet has made it harder than ever to connect a message with an audience. One of the most powerful emerging tools for cutting through that noise is being a guest on podcasts, or "podcast guesting." Michelle Glogovac (aka The Podcast Matchmaker™) knows the impact podcast guesting has on business and brand growth. She helps entrepreneurs, nonprofit leaders, activists, experts, and authors promote themselves, their businesses, organizations, stories, and expertise via podcast interviews. In How to Get on Podcasts, she teaches you how to: Create unique speaking topics without being generic; Define your ideal audience ; Design branded media kits; Establish your expertise and knowledge; Share yourself freely without resorting to sales tactics; Tell compelling stories; Repurpose your interviews into evergreen marketing content; Turn every interview into a valuable business opportunity. There are more than two-million podcasts, out of which 500,000 host expert guests--a huge opportunity for leveraging a free and robust marketing tool--if you have the know-how. With How to Get on Podcasts, you have everything you need to increase business. -- Goodreads.
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Citations
APA Citation, 7th Edition (style guide)
Glogovac, M. (2024). How to get on podcasts: cultivate your following, strengthen your message, and grow as a thought leader through podcast guesting . McGraw-Hill Education.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Glogovac, Michelle. 2024. How to Get On Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow As a Thought Leader Through Podcast Guesting. McGraw-Hill Education.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Glogovac, Michelle. How to Get On Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow As a Thought Leader Through Podcast Guesting McGraw-Hill Education, 2024.
MLA Citation, 9th Edition (style guide)Glogovac, Michelle. How to Get On Podcasts: Cultivate Your Following, Strengthen Your Message, and Grow As a Thought Leader Through Podcast Guesting McGraw-Hill Education, 2024.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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